Ford Fiesta Movement

In April 2009, The hybridisation Motor Company launched a new marketing stir called the fording feast Movement. The campaign had an crotchety approach, never foregoingly apply before by traverse since being incorporated in June 1903 hybridizing used amateurs to create ads for Ford spread, their new B category gondola machine and relied on (an artificially designed) countersign of M push throughh selling that used online social media to give aw areness. Their recoering was unusual in twain slipway Today, its a familiar side to every railroad cardinal to use blogs and social media to engage buyers, but in 2009 allow consumers take over your brand was unheard of.Plus, Ford persistent to create a campaign for a ingathering that was non on sale and would not be sold for an early(a) 12 months from the go forth of the campaign (atypical clippingline Exhibit E). Two months into the campaign the marketing team responsible for the effort had to estimate the campaigns performance and possible next steps. There are two key questions How do you evaluate a marketing campaigns performance for a specific product, when in verity you havent sold anything? What should Ford do after the campaign to leverage the newly build brand awareness and convert interest into sales?Measuring Campaign readiness Will we puzzle enough get at the end? 1) Calculate expectation There are very fewer hints in the mooring study that allows the reader understand how would Ford measure victory Ford designateed 9% market-share from the total amount of new passengers in the B category, a segment that consisted of 437,000 passengers that works out to an expect 39,330 cars sold At the start of the campaign Ford expected a 100. 000 canvass drives within the 12 months Calculating with Fords expectation of market share, it sounds similar Ford expected to sell 39.330 cars out of the 100. 000 expected leaven drives, which tells us that every test drive, in Fords mind has a 39% conversion rate. This is one benchmark we can use to valuate the prospects of the campaign At the time of evaluation Ford accounted for 6,000 test drives for the 2 months, unless there is a fundamental change in the flesh of cars available for test drives, the trajectory is that this will allow Ford to assume a total of 30,000 test drives ONLY for the next 10 months of the campaign, and a sum of 36,000 test drives for the total year.Calculating with the assumed 39% test-drive success rate Ford seems easily behind on its plans to reach a 9% market share. (36,000 x 0. 39= 14,040 vs. 39,330) Why is this problem? 2) Will this trajectory make enough take in? What sort of profit does a car manufacturer make on a new car? Unfortunately, no profit margin % figures were given in the case study, but if one looks at patience averages on the earnings (Exhibit A), the average manufacturer makes just close to 4.13% net profit margin on every car.I am sack to use this percentage and the given selling prices in the case both the low-end and high-end selling prices in articulate to calculate potential r razeue and profit fatherd against the year to date and year to go spend to assess whether the test drive figures for Ford spread are an indication of an acceptable Return on coronation or could they be dangerously low? The calculation above shows worth case and best case scenarios.The carefulal figures above show that Ford needs to be very careful If the test drives inhabit this low, and the majority of buyers chose a low-end, lower spec, low priced car, the campaign with industry average net profit margins would belike not be on break-even. This tells us that It would probably be worth importing more test cars from Europe see cost reasoning below as soon as possible or/and transform some cars that are right away currently used by the advocators into test driving cars, e. g. Ford could make a policy that the bottom 20% advocators would have to hand over their cars for better use.These two steps (importing more cars and converting advocators cars) seemingly would be vital to deliver business success. 3) Measuring Campaign Efficiency Other Performance Indicators The excrete and CMP Based on the case study Ford is happy about their early results when it comes to their website visits, video-views, tweets and blog mentions, these all perform above expectations they say. But how can we make sure that the pass of $3,000,000 is justified for the amount of impressions Ford experienced in the start 2 months?Calculating the total Reach is relatively easy, we could in theory add up all the impressions from all internet sources mentioned in the case study to get an arbitrary bend for total impressions reached with this spending see below chart. Ford overt a total of 5,049,256 people to their Fiesta Movement. This means that the target audience watched and paid attention to what Agents got up to, leaving comments and replying to videos, and linking the Agent content on their own web-sites. But was this the most effective spend of the $ 3 million?To compare this, we need to calculate the CPM and compare this to different media spend at the time of the campaign 2009. The CPM using the cost of the campaign and dividing that by the number of impressions, expressed in thousand is 3,000,000/ (5,049,256/1000) = 600. This number is abominably high when compared to TV ($10), Magazine ($7), Cable TV ($6) CPMs in 2009 (Exhibit B) I hope I calculated this correctly. So the question is Would TV/Radio/Cable TV be able to generate the identical number of test-drives and conversion? We do not have data for this, unfortunately.What Ford was looking at at the time was that the campaign was on track when it comes to building a buzz or so the new product and the total cost of the campaign was going to be small when compared to the overall cost of a nation-wide TV campaign. Below I compared the expected web-visits, video-posts, cal culated indexes and also calculated total impressions for areas like Videos posted online, photos posted online and tweets. Mid-term corrections The measure of success of a marketing campaign in the car industry is the number of test drives that can turn into sales.As mentioned above, these were WELL BELOW expectations in the case of Ford Fiesta because of the limited cars available. This was not just an chance for Ford it was a must to increase the number of cars available for test drive. It would have been a crucial business decision to import more cars fit to drive in the U. S. to expand the number of cars available to try for the Public. The cost of a test car is around $20. 000 ($2 million divided by the 100 cars employed from the case) this includes import duties and running costs. allows say a car can bare an average 5 drives a day, with 10 months remainingfrom the campaign that would be (365/12*10 x 5) 1. 520 test drives per car and we expect 39% of those spell into sale s = 593 potential car sales that is a potential $5,931,250 Revenue and $244,961 profit (calculating with 4,13% average industry margin). This means each and every car added to the test-drive pool has a huge potential to generate additive revenue and sales for Ford. On top of this, cars should have been taken from the bottom 20% of bloggers based on their performance and put into the test drive pool. Converting Interest into SalesThere are a number of ways one can convert interest into sales. Without testing these Ford would not admit which ones deserve more resources than others, so I am going to list these ideas, but will not elaborate as no test results are available Using the collected emails to send out newsletters with special videos, personal messages and even promotional offers (one year insurance for free if you buy now) Following up promotional e-mail messages with a Telemarketing effort inviting people who opened e-mails for test drives Embedding promotional offers to all YouTube videosAsking newest Ford Fiesta buyers after the launch to become brand ambassadors and post their positive experiences on their personal social media circles (Facebook, twitter, YouTube).I think not using fresh, new buyers for a product for future testimonials is a lost opportunity Promoting the opportunity of test-drives in all social media channels and in Point of Sales more aggressively for a set period of time (Twitter, YouTube, and Facebook) (assuming the issue with lack of cars for test drives has been corrected) Partnering with selected car dealers agreeing that they would fill their full car park with Ford Fiestas for a two week period and no other cars would be placed on their premises (based on the successful Heineken pub case)Sending direct mail packages to selected previous Ford users if such list is available, whose cars are about to reach a certain age (5-7 years) with a message that it is time to change. The list needs to be well selected, assuming that we target people who are in need of a B category car Campaign in high-schools or around the teen-age target audience (teenage car show? ) building messaging on Fords highest sentry duty perception in 2009 & 2010 listed in the case study Closing Remarks Although the case is set two months into the Fiesta Movement, as the team evaluates just the first set of metrics and seemingly they are behind target on their most crucial metric number of test drives, we already know that Ford decided to continue the Fiesta Movement and thus created a unique campaign that left everybody much () wiser about marketing in the digital space and proved everyone that social media has tremendous potential for business organizations.Ford Fiesta became the companys best performer, far exceeding the companys expectations, helped turn around not just Fords business performance but stock performance as well (Exhibit D). This is probably because the campaign worked with a perfect idea of identifying and using c apable individuals who are able to generate a steady-stream of content to raise interest level AND who are positively motivated to share their experiences when a Ford Fiesta is in their daily lives. This combination created tremendous market receptivity.We now also know that the effects of the campaign are beyond any imaginations or forecasts*Ford sold 10,000 cars in the first week of sales for the fraction of the cost of a national TV campaignThe campaign generated over 30,000 original content, 40,2 million Twitter and Facebook impressions and 229 million consumer engagementsProduced over 50,000 requests for more information from people who never used a Ford beforeThe campaign also generated high profile media coverage in outlets like The Wall Street Journal, Forbes, USA Today and CNET. According to Fords research, 60% of the public is now aware of the Fiesta brand even though the vehicle has not yet debuted, a metric that would have cost $50 million in traditional media spend to a chieve. (*Enhanced Online News, 2010 July Action Marketing Group Awarded Golden Effie for Ford Fiesta Influencer Campaign)

Barton Case Study Essay

After analyzing the cheek, the theories and concepts that refer are 1. 1 Evidence-Based Management (EBM) theory hires the trump available evidence for making managerial decisions. The basic problem that Karen Barton faces with Dave Palmer is that he foc utilize only on the reports that contained mostly qualitative benefits from the programs and did non contain a unspoiled deal quantitative benefits and checkly made his decision of cutting the budget. Whereas Organizational Behavior (OB) states that a manager should use on the whole the three approaches of intuition, faddism and systematic flying field together.It states the use of evidence to inform the intuition and experience. 1. 2 Dave palmer to a fault faces Overconfidence and Availability Bias, as he believed too much in his ability to rile good decision when it was forbiddenside of his own expertise. As he was convinced after the telephonic conversation with Barton that there was nothing more left to discuss even though the last-and the-only executive education program he attended was ages ago in 1980.He even emphasized on information that was most quick at hand and ignored the fact that in-house program if introduced, could reinforce Stocktons three-pronged agenda and it would smoothen the consolidation process. 1. 3 Equity theory exempts that employees indulge into comparisons of the ratios of their own out happens and efforts with those of separates to check whether they are treated more or less favorably.Similarly in the grammatical case Karen compared her executive education budget cut by more than 75% to training for lower-level employees by only 10% which made her feel under-compensated and less favorable and secondly when Freita pointed out that he had to demonstrate the bottom line impact for every budget cycle Karen pointed out that If he could spend money on equipment maintenance, modification and improvement, Why couldnt she do the same for people. This injustice motivate d her to attain her goal. 1.4 Adjustment function of attitudes enables a person to bend according to a new situation and to conclude how to act in future so as to attain benefits from much(prenominal) situations in future. In the case we see Karen was disappointed, judgmental and aggressive initi on the wholey but later on her attitude changed towards the situation and she started to be more practical and relaxed in her approach, as it was critical for her to get the best out of the case that she would put forward in front of Palmer. 1. 5 Attribution Theory in social perception is when we see others behavior we want to understand why people behave the port they do.Karen similarly wanted to understand how Palmers mind worked and so she scanned through Palmers bio to decide on how she should make her case to get him on her side so that he approves it. 2. HOW SHOULD BARTON MAKE HER CASE FOR decision maker EDUCATION? From Bartons chat with Freitas and Palmer we can infer that palmer is a clear-headed person who believes in performance and evidence. We also get an idea from her conversation with Freitas that her ambitious budget may create an interdepartmental rivalry inwardly the unattackable.Keeping on the whole these points in mind Barton requires a presentation that demonstrates both the qualitative as wholesome as quantitative advantages of the executive education program and answers why does Zendal need these programs the most when the firm is relations with recession and a merger. Firstly she entrust have to convince Palmer that the executive education programs have come a long way since 1980s and that the executive education programs are not the same that they used to be when he attended them. She may cite the example of Dreyers Grand Ice work firm.This will obviously not convince her boss, but will help her in getting the ask attention and seriousness from Dave Palmers part. She should start her case by showing Palmer the studies that clearly demonstrate a link between executive education, performance in management and shareholders value. She must tie up executive education programs with the business drivers of the firm and explain how the programs will help the firm in achieving them fast. Then she should blether to Palmer nearly the kind of leaders he wants in his disposal. Are the leaders of Zendal rectify than its competitors? What is unique about Zendals leaders?The aim of this would be to try to make Palmer realize how an in house executive education program will help Zendal in creating leaders that are different and better than its competitors. Also, the managers of the firm need to formulate fresh strategies to deal with recession and since a new firm has been acquired, the new executives should be made familiar with the existing culture of Zendal as they may find it hard to adjust according to their culture, which would ultimately lead to an inefficient performance from their part. Both these problems can b e solved with a whizz stroke of an in-house executive education program.She must also state in her meeting that the employees who would attend these programs will be closely monitored and it will be made sure that they use the acquired knowledge. For the quantitative part she may follow the following framework to calculate ROI, on which Dave Palmer has been insisting upon. Investment * Tuition * Salary * monetary value of not organism able to be not be on the job Add all these up and we will get total cost (per participant) Return * NPV of improved capability in 2 years * NPV of improved sort out skill in 2 years * NPV of improved ability to make judgment in 2 years.Add all these up and we will get total pecuniary results of the project But to employ this type of framework, the project must be first approved. For the time being she can show him all the satisfaction reports that she has been getting filled from employees who attend a program and explain how she is careful about t he companys funds and discourages employees from attending programs that have been rated poor or at a lower place average three times in a row. Lastly to get her funds approved she needfully to assure Palmer that there will be no inter departmental rivalry within the organization due to release of huge funds from the upper management.For that, her HR unit must go and talk to each of the departmental heads and understand their problems and design the education program according to their needs. This will help in two ways, firstly this approach will not generalize the program and serve the firm better by being precise and secondly the conversation with departmental heads will make the heads understand that pass of this huge amount is for the good of their own departments, Thus also solving the problem of interdepartmental rivalry. 3. face UPON OUR EXPERIENCES OF WORKING IN A GROUPWorking with this meeting was an enriching learning experience for all the convocation fragments. It brought some difficulty and stress, because sort members had different views on the case study but with the help of discussions and reciprocal understanding we decided which view to go with for the report. This was also an advantage of working in a free radical since we got to know many diverse opinions. The group went through the versatile stages of formation of a group. In the mannikin stage of the group, the members were Aarti Sharma, Arjun Kumar, Pallav Goel, Sakshi Dixit, Vishal Chaudhary, Vipul and Yamini Arora.During the Storm stage, the immaculate process of working in our group was very systematic in order to avoid any chaos. For the commencement, Aarti called for a group meeting to discuss about the assignment and loan the group together. She invited all members by sending mails. It was then decided that each member would read the case study and analyze the problems of the case study. Sakshi gave the print outs to each group member three days to begin with the gro up meeting. In the Norm stage, the group meeting was held and each member shared their views on the case study, key points were figured out and accordingly work was divided among the members.The task of putting together the entire project was assigned to Pallav. The group then performed their assigned duties and in the adjourn stage, since this group was created for a one-time task, the group was then dispersed. The whole group describes * Aarti as an enthusiastic, dedicated and encouraging group member. She was good at analyzing the problems, performed indite and made us work as a whole group together. * Arjun was serious towards the case study and gave every possible contribution to the assignment on his part. * Pallav as proficient and hardworking.He devoted all the required time for the project and helped to bring together the entire project. * Sakshi as a reliable group member who timely completed the assigned tasks and played a role in communication with various non-boarding group members. * Yamini as an active participant in the group meetings and played an important part in analyzing various OB theories and concepts. She also took part in writing the project. * Vipul as a responsible team member as in spite of being unwell, he was in contact with the group passim and put in his share of work and participated whole heartedly.* Vishal was a part of analyzing the case. The group decided to not elect a leader but selected a coordinator in order to pass information to all group members. Each of us displayed leadership qualities in the group at various times. We influenced each others behavior, actions and encouraged each other to dedicate time on the assignment. . Each group member was committed to the group and made contributions according to his/her potential. All inclusive, It was a satisfying experience of working with this group because we worked as a team with planning and learnt to work without any personal prejudices.REFERENCES * Kesner, I, Burnet t, S, Morrison, M, Tichy, N, & Ownes, D 2003, Leadership organic evolution Perk or Priority? , Harvard Business Review, 81, 5, pp. 29-38, Business Source Premier, EBSCOhost, viewed 20 October 2012. * Bolt, JF 1993, Ten Years of alteration in Executive Education, Training & Development, 47, 8, p. 43, Business Source Premier, EBSCOhost, viewed 20 October 2012. * Traindis, H. C. (1971),Attitudes and Attitude Change,John Wiley and Sons. * Eagly,A. ,and Chaiken,S. (1993),Psychology of Attitudes,NY,Harcourt and Brace Jovanovich.

Multi-Paradigm Programming Languages Essay Example | Topics and Well Written Essays - 750 words

Multi-Paradigm Programming Languages - Essay manakinEach political platformming paradigm allows certain techniques and functions and forbids certain others. One example of this is that functional program does non allow the using up of side-effects and structured computer programing has forbidden the use of go to statement. Due to these feature programmers who be versed in one computer programing paradigm find it difficult to work in another. nonetheless for programmers working on that particular paradigm, the ban on certain techniques makes it easy to understand the flow of the program and its implications. The most common types of programming paradigms ar the following Imperative Functional Logic Constraint found Object oriented Aspect Oriented However real world businesss whoremongernot be solved in one programming paradigm alone they require a combination of different paradigms. This is where multi paradigm programming languages come into the picture. Multi paradigm languages combine the concepts and features of discordant programming paradigms and help the user to solve various problems which are difficult to solve by following one paradigm alone. A programmer working in multi paradigm languages can freely mix the structures of different paradigms and can work in various styles which are disallowed in single paradigm languages. The purpose of the design of a multi-paradigm language is to allow programmers to use the dress hat tools that are suitable for a particular job .An example of a multi-paradigm language is Oz which has been designed everywhere a period of 10 years in order to combine seven different programming paradigms seamlessly and harmoniously with each other (Books). Examples of other multi-paradigm languages are as follows Two Paradigm languages Lab horizon , ALF, Lava , Metaobject Three Paradigm languages - SISAL , F , E, PHP Four Paradigm languages Java , Python , Ruby , C++ , Leda Five-Paradigm languages C , Visual Ba dic.net , Falcon , Ada Seven paradigm languages Oz Nine-paradigm languages LispWorks These languages have been most useful for design of assorted systems which are large and complex. One example of such complex system is a stock marketplace exchange or a telecommunication network which requires a large arrive of work. Although the work can also be completed by single paradigm languages but it requires a huge amount of effort and thousand of lines of coding which are difficult to maintain in the long run. Combining paradigms offers various important benefits such as a language which combines OOP and Functional programming not only reduces the problem domain and implementation gap but also brings with it mathematical rigor and robustness which is associated with functional programming (Hofstedt). This robustness is essential for concurrent programs. The applications which are developed these days are rarely homogenous deal the ones which were present earlier. Internet applicati ons which are developed today combine different languages such as JavaScript, flash, hypertext markup language and are heterogeneous in nature. These applications not only involve different languages but also the use of different paradigms - SQL is implementing the relational model and OOPS dominates the middle and UI tiers. The emergence of face book

Identify three government market failures and describe their effects Essay

Identify three giving medication market mischances and describe their effects. As in past brass failures in the world - Essay ExampleIn the end, there is market failure because the market fails to regulate itself to achieve economic efficiency. Market failure results when the government interferes with the market, often for its own satisfactory and success, rather than that of the economy. On the contrary, market failure may also happen owing too government inadequacies if it fails to, or insufficiently, intervenes. Passive government failure refers to a scenario when government intervention would cause a socially beneficial mix of output. The housing card-house, BP oil spill, and payment of welfare benefits are three past government failures in the world that have had drastic effects on the economy and society.The global financial crisis, typified by the housing bubble is a good example of market failure. The downturn born of the housing bubble was a significant market failure that resulted from underpricing of risk, which a form of market distortion (Bernstein 1). There was an defective valuation of opportunity costs and risks. Pricing is a primary building block of capitalism, which demands that correct and great information about a market are provided in a timely manner. People borrowed into high-priced mortgages because of the underpricing of credit. It was either a case of ignorance about the market, because the only way they would pay off the high-priced mortgages is if the prices of houses proceed to increase. Unfortunately, the bubble did not continue to inflate, prices plummeted, and many citizens were unable to service their debts. According to Bernstein, the profit motive coerced the actions of the lenders, because it is passing unlikely that they did not foresee such a market failure. It is the duty of government regulatory bodies to utilise regulatory functions to prevent the housing bubble.The Federal Reserve and a myriad of government agencies focused on the

What is the result of the credit crunch, a recession or a depression Essay

What is the result of the credit crunch, a turning point or a depression Recession of 2007-2009 and Great Depression - Essay ExampleThe make of credit crunch were considerably destructive for the financial institutions. Most of the investment banks were suffered a lot. They had no extract either to reduce the value of their assets or to file for bankruptcy. For legion(predicate) investment banks, even the value decrement of assets did not prove to be sufficient enough to protect them for the validity of the global financial crunch. It looked as the investment banks were struggling to fight for their existence they were trying to stay alive and remain a vary of the financial world. But, for numerous banks, their lives saving attempts were insufficient to protect them from the effects of the credit crunch. As a result, many investment banks had no choice left in the period of 2007 to the year of 2009 willingly or unwillingly, many declared their bankruptcy. In the initial face of the credit crunch, the financial and investment banks faced the harshness and severity of the financial crisis, the entire situation was so disappointing that many disappeared from the international financial circle and mergers, acquisitions, liquidations, bankruptcies and communisation were the only options left for them (The WTO Doha Round and Regionalism, 2009). Recession is when your neighbour loses his job depression is when you lose yours (Ronald Reagan (1980) as saying, quoted by Eslake, 2008). Interestingly, there is no official or generally accepted criterion to identify a difference between a recession and a depression. ... On the face of it, the period of recession is comparatively less than the period of depression. For instance, some economists are of the view that the recession may occur and sound for two to three quarters. And its impacts could be limited to some particular sectors of an economy. As a result, recession could drift negative impact on the index of employment and may trigger some sort of unemployment in some specific economic sectors of the economy. On the other hand, the period of depression tends to be larger and total parcel out. The Great Depression of 1929 did not continue for one or two years rather it incessantly showed its pressure on the economy throughout the ex on the 1930s. Additionally, depression tends to be wide spread in an economy. It almost hit negatively to severally economic sector of an economy. Causes of the Great Depression The decade of 1920s considerably experienced consumers taking on more debt in America. In this period of decade, gibe to Bernanke (1983) the outstanding amount of real estate mortgages sharply increased from the direct of $11 billion to the level of $27 billion. The debt instalment also saw a sharp increase due to a wide spread availability of consumer goods. Due to the facility of credit and other forms of debt, many consumers facilitated their needs by change magnitude thei r purchases of household appliances, cars, homes and other basic necessities that they liked (Parker, 2007). This cause came from the consumer side that were mostly showing their consumer confidence on the economy of the America. On the other hand, the stock market was touching new psychological heights. And on each passing day, the stock market had something more than the previous day

Southwest airlines company Case Study Example | Topics and Well Written Essays - 4500 words

south-west airlines comp either - Case Study ExampleAnalysis 16 6. betterment due to the initiatives 17 7. Alignment of initiatives towards strategic management 18 7.1 Towards Customer 18 7.2 Towards Environment 19 7.3 Towards Operations 19 8. Comparison with other organizations 20 Reference 22 1. Southwest Airlines Southwest Airlines officially started operating in Dallas 42 years ago. After they took off the first flight, there was a cornerstone change in the ways the Americans used to fly. Southwest ruled the skies by introducing low fare travel, crack free whisky on board, go-go boots and undergoing rigorous expansion. The vision of the troupe was to provide the business people with a more efficient and faster way to travel at a much lower apostrophize and rendering the personable service with smile and warmth. Southwest airlines expect dealt in more domestic passengers than any other airlines. The friendship has grown with leaps and bounds and evolved as a strong organiz ation but has retain the original vision. The company continues to provide low fare, excellent customer service and convenient flight schedules. The company has changed their products and services in order to cater to the changing taste of the customers. Not only the travelling habits of the customers have changed but also the short haul travel has declined. As a response to this the company has upgraded their sink by refurbishing cabins and adding on board access to live Television and Wi-Fi. Apart from this the company has also introduced a series of new, sleek Boeing 737-800 aircraft to the convoy of longer flights. The company has acquired Air-Tran Airways and have undertaken the task of integrating the two airlines in order to form a bigger and stronger organization. Apart from this the company has also renewed their Rapid Rewards general tent-flyer program. The management of the company has equipping the airline for international services and AirTran is providing the start to the company for offering its services to the destinations like Caribbean and Mexico. The company looks for innovative ways to provide the customers with more value and choices. Southwest Airlines has always been pioneer in providing better and new ways to fly. The airline has always provided low cost, social and reliable ways to provide value to the customers (Kelly, 2013). 2. Measurement and Control System The airline is leading amongst the study low cost airlines operating in the industry. The company has been affirming their position as low-fare not by harassing, plaguey or making the customers expectation trivial but by launching No Change Fees and Bags Fly Free campaign. They are ranked first in Customer satisfaction by US Department of Transportation and ranked fourth in the Fortune 2011 list as the most value company. To reach such a position the company has to follow several measures both in monetary performance and customer satisfaction. Apart from this the compan y also uses the environment control system (Southwest Airlines, 2010). 2.1 Financial Measures The monetary statement of the Southwest Airlines is prepared according to the generally accepted account principles (GAAP) followed in United States of America. The financial statement under GAAP requires reclassification and adjustment of unrealized non-cash items. This is important as a result of accounting obligation and selection under accounting declaration regarding hedging and derivative instruments. The company also provides

Islam, a Religion of Peace Research Paper Example | Topics and Well Written Essays - 2000 words

Islam, a Religion of Peace - Research Paper ExampleHowever, Islam is more often than not misunderstood and therefore feared in the western world. I set out good friends, as does everyone probably, who actually hypothecates a good percentage of Muslims, followers of Islamic faith, are terrorists who are intent on jihad (religious war) and transfuse Sharia Law all over the world. People fear what they do not understand. I foundert think a clearer example exists than the current Islamophobia gripping the people. This has resulted in the discrimination and hate crimes order at Muslims. This leads me to ask the question, who are the real terrorists? Education is the key to understanding and a peaceful coexistence in the midst of different faiths and cultures. My paper will give a brief overview of Islam in an effort to help duad the gap of understanding. The Prophet Muhammad founded Islam in the year 622 in the city of Mecca located in what is today the nation of Saudi Arabia. Of the worlds great religions Islam is the youngest yet because it is an extension of Judaism and Christianity Muslims do not consider it innovativeer. They think of it more as the refined random variable of a very old religion. All three have the same stories featuring the prophets Moses, David, Abraham and Jesus. Most people Ive talked to had no idea Jesus is a large expose of the Quran, the holy book of Islam.... The word Islam is taken from s-l-m, a root-word in Arabic meaning peace and submission. Islam message submitting to the will of God. A Muslim is one who submits to God. Living an Islamic life generally means adhering to the quintuplet Pillars of Islam publicly bearing witness to the basic affirmation of faith saying prescribed prayers five times a day fasting during the month of Ramadan giving a tithe or alms for support of the light and making a pilgrimage to Mecca at least once during the believers lifetime, if this is possible. (Wuthnow, 1998). The Quran is not vi ewed as a new revelation of God separate from its family religions simply instead a more accurate and complete version therefore the final edition of those faiths. When Muhammad died in 632 A.D., Muslims were confronted with the challenge of preserving their faith so they created a hierarchal remains of leaders called khalifahs (cliphs) which means successors to the Prophet Muhammad but not themselves prophets of God. The initial four caliphs were friends of Muhammad. Most Muslims believe their prescript which lasted from 632 to 661 was the age of the Rightly Guided Caliphate. A great expansion of the Islamic faith occurred during this period of time. Muslims conquered the Iranian Empire known today as the Islamic Republic of Iran and took Syria and Northern Africa away from a crumbling papist Empire. Within just a few short decades Islam expanded from a small village in the desert of Arabia to include territory that stretched from Africa to Asia. From the tenth century to the s ixteenth the caliphs effective power ended but the area of the Muslim world